The experts behind the research.

Ten years inside Oracle License Management Services, latterly as Vice President. Worked audits from first notification through to certification and settlement before moving to the buyer's side. Now leads Admodum's Oracle research — the ULA certification methodology, the Java SE Universal Subscription counter-position, and the partitioning and OCI BYOL reads.

Ten years inside Microsoft's Enterprise Commercial organisation, latterly as Senior Director for Enterprise Agreements and SAM. Sat on the vendor side of EA renewals and true-ups before joining Admodum. Writes the firm's Microsoft and cloud research — EA renewal mechanics, M365 Copilot seat economics, Azure MACC design, and SAM audit defence.

Ten years inside SAP's Global Licence Compliance and audit organisation, latterly as Vice President. Ran system measurements and indirect-access reviews from the vendor side before crossing to the buyer's. Authors Admodum's SAP research — RISE economics, the digital access counter-position, S/4HANA conversion planning, and FUE arithmetic.

Ten years inside Salesforce's enterprise organisation, latterly as Vice President, Enterprise Account Strategy. Built and renewed enterprise agreements from the vendor side before joining Admodum. Writes the firm's Salesforce and SaaS research — editions and shelfware, Data Cloud credit design, Agentforce scope, and the renewal-defence methodology extended across ServiceNow and Workday.