The Renewal Programme is the standing engagement opened against any contractual anchor that carries material commercial weight. Oracle ULA certification windows, Microsoft EA renewal cycles, SAP RISE conversion conversations, Salesforce master subscription renewals, ServiceNow consolidation moments, Workday contract renegotiations, hyperscaler EDP cycles. The shape is the same across every publisher: the twelve-month preparation cycle, the discount benchmark library, the BATNA architecture, the pricing letter response, and the closing settlement memorandum.
The named senior advisor leads the cycle. The advisor reads the buyer's current contract, the deployed inventory against the contracted entitlement, the publisher's commercial roadmap, the comparable closing positions inside the firm's case-study library, and the buyer's strategic options for the next contract term. The output is the renewal evidence pack, the pricing position, the BATNA letter, and the closing settlement memorandum. The cycle is independent: Admodum is not a partner, reseller, or affiliate of any software vendor. The renewal advice is for the buyer alone.
Where the programme opens.
The first conversation reads the renewal anchor date, the publisher, the buyer's deployment profile against the contracted entitlement, and the buyer's strategic position into the next term. The conversation runs sixty to ninety minutes and produces the scope letter inside five business days. The named senior advisor and the partner countersigner are named at scope letter. The cycle clock starts at scope letter signature. The Renewal Programme is most commonly opened under a Fixed Fee shape for a single named anchor or under the Annual Retainer shape for a continuous renewal cadence.
How the closing is measured.
The Renewal Programme carries a written baseline at engagement open: the rolled-forward run-rate of the current contract against the publisher's published list, the comparable closing positions inside the firm's benchmarking library, and the buyer's defined target band. The closing comparable at settlement is filed against that baseline. The closing settlement memorandum is signed by the named advisor and the partner countersigner before the buyer's counsel takes the document into the final signature run. The firm holds two named signatures on every position transmitted under the programme.
Twelve-month protocolSix preparation steps.
Twelve-month opening review
The opening review reads the current contract document, the contracted entitlement, the deployed inventory against that entitlement, and the publisher's commercial roadmap. The review produces the renewal exposure profile and the strategic-options memorandum. The memorandum is the first written artefact in the cycle and is signed by the named advisor and the second partner countersigner.
Nine-month deployment baseline
A documented baseline of the buyer's deployment against the contracted entitlement. The baseline reads every named user, every consumption metric, every shelf line, and every product overlap. The baseline is the position the buyer carries into the publisher conversation and is the document the publisher tests against in the closing window.
Six-month benchmark and BATNA
The discount benchmark is drawn from the firm's anonymised
benchmarking library. The BATNA architecture reads every alternative path the buyer can credibly hold against the publisher: third-party support, alternative-vendor migration, deployment reset, contract restructure, regional renegotiation, or programme exit. The BATNA letter is filed at the six-month point.
Four-month pricing letter response
The publisher's pricing letter is reviewed line by line against the renewal evidence pack. The buyer's counter-position is drafted by the named advisor, countersigned by the second partner, and transmitted under the firm's two-signature discipline. Every counter-position is written and filed; no oral negotiating position is ever held alone.
Sixty-day red-line and final pricing
The contractual red-line cycle is held inside the closing sixty days. The named advisor coordinates with the buyer's counsel on every contractual term that carries commercial weight: audit clause, true-up cadence, conversion right, growth band, and termination right. The final pricing position is filed against the closing comparable.
Closing settlement memorandum
The closing settlement memorandum is filed at signature. The memorandum records the closing position against the baseline, the realised discount band, the BATNA letter referenced, the contract architecture closed, and the next-cycle preparation note. The memorandum is signed by the named advisor and the second partner and held in the buyer's record for the five-year retention period.
I.
Named senior advisor through to signature
The named senior advisor on the cycle is named at scope letter and holds the engagement through to closing signature. The advisor does not change inside the cycle. The advisor's name and the partner countersigner's name are on the scope letter, on every transmitted position, and on the closing settlement memorandum.
II.
Two-signature countersignature discipline
Every written counter-position transmitted under the programme is signed by the senior advisor and countersigned by a second partner before transmission. No counter-position is ever sent into a publisher conversation under a single signature.
III.
Benchmark drawn from closed comparables
The discount benchmark inside the programme is drawn from closed-engagement comparables inside the firm's library. The benchmark is not a list-price reference. Every benchmark line is traceable to an anonymised closing position in the firm's case-study record.
IV.
BATNA letter on file before pricing transmission
No buyer pricing position is transmitted to a publisher before the BATNA architecture is on file. The buyer holds a credible alternative path on every counter-position before the position leaves the firm. The discipline is hard-wired into the cycle.
V.
Independence at every line
Admodum is not a partner, reseller, or affiliate of any software vendor. No reseller margin, no referral commission, no audit subcontract. The Renewal Programme fee is paid by the buyer. It is never paid by the publisher and never offset against a vendor relationship.
VI.
Counsel coordination, never displacement
Where the closing window touches a legal threshold, the senior advisor coordinates with the buyer's counsel through to signature. Admodum remains advisory. Counsel remains the legal lead. The roles are distinct in the scope letter and the closing settlement memorandum.
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The Renewal Programme opened twelve months before our EA anchor. By the time the publisher's pricing letter arrived, we had the BATNA letter on file, the deployment baseline countersigned, and the closing comparable already inside our position. The realised band closed at the lower end of the benchmark.
Group Director, IT Procurement
FTSE 100 Industrial Group · Microsoft EA Renewal 2025
