Chapter II.

The named senior advisor signs every position.

Admodum is led by former vendor executives, senior licensing negotiators, and contract architects. Each name on this page has worked inside one of the major publishers, sat opposite buyer counsel, and led commercial conversations that closed in the buyer's favour. Every engagement letter the firm signs carries one of these signatures.

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Every signature on a position paper is one named partner. Plus a second named countersignature.

Two named partners on every transmitted position. No anonymous correspondence with publishers. No rotation of junior consultants onto live audit responses.

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Edward Hartley
Managing Partner · Oracle Practice Lead
Eighteen years inside Oracle Licence Management Services and Oracle's North American sales organisation before founding the firm. Led more than ninety Oracle audits from notification through to settlement. Authored the firm's ULA certification methodology and the Java SE Universal Subscription counter-position framework. Reads every Oracle engagement letter the firm issues.
Oracle · ULA · Java SE · OCI · LMS audits
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Margaret Okafor
Senior Partner · Microsoft Practice Lead
Former senior commercial director inside Microsoft's Enterprise Commercial organisation. Led more than seventy Microsoft Enterprise Agreement renewals on the buyer side. Authored the firm's M365 Copilot pilot methodology, the Azure MACC commitment design framework, and the Microsoft SAM audit defence playbook. Co-leads the renewal preparation programme.
Microsoft · EA renewal · Azure MACC · M365 Copilot · SAM audits
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Henrik Lindqvist
Senior Partner · SAP Practice Lead
Eleven years inside SAP Global Audit Services and SAP's commercial organisation in EMEA. Led more than fifty digital access reviews and authored the firm's RISE economics framework. Coordinates the indirect access defence methodology and the S/4HANA conversion planning protocol. Sits on every SAP engagement signature.
SAP · RISE · digital access · S/4HANA · FUE conversion
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Priya Chandrasekhar
Senior Partner · Salesforce & SaaS Practice Lead
Former renewal director inside Salesforce's Global Renewal Organisation. Led more than sixty Salesforce renewals on the buyer side, with a focus on shelfware reduction, Data Cloud commitment design, and Agentforce scope definition. Authored the firm's SaaS renewal defence methodology and the Salesforce sandbox optimisation playbook.
Salesforce · Data Cloud · Agentforce · shelfware · renewal defence
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James Whitlock
Senior Partner · IBM & Mainframe Practice Lead
Sixteen years inside IBM's licensing and audit teams, including ILMT methodology design and PVU sub-capacity verification. Led more than forty IBM audits and Passport Advantage renewals. Authored the firm's Red Hat subscription rationalisation framework and the IBM sub-capacity reporting playbook.
IBM · ILMT · Passport Advantage · Red Hat · PVU sub-capacity
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Sarah Holmberg
Senior Partner · Broadcom / VMware & Infrastructure Lead
Former enterprise licensing director inside VMware (pre-acquisition) and Broadcom. Coordinates the firm's VCF migration economics framework, exit-architecture scoping for buyers leaving the Broadcom estate, and the cost-containment methodology for buyers staying. Co-leads the infrastructure cluster across Cisco and Broadcom.
Broadcom · VMware · VCF · exit architecture · hyperscaler ramp
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Andreas Bauer
Senior Partner · Cloud & AI Vendors Lead
Former senior commercial lead inside AWS Enterprise Discount Programme and Google Cloud commercial. Coordinates the firm's hyperscaler commitment design across AWS EDP, Azure MACC, and Google Cloud CUD. Authored the AI vendor PTU and commit methodology covering OpenAI, Anthropic, and Microsoft AI Foundry. Co-leads the AI vendors practice.
AWS EDP · Google CUD · OpenAI · Anthropic · AI PTU
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Anne-Marie Dubois
Senior Partner · ServiceNow & Workday Practice Lead
Eight years inside ServiceNow renewal operations and four years at Workday before joining the firm. Led more than fifty ServiceNow renewal defences and authored the firm's Now Assist scope methodology. Coordinates the Workday Illuminate AI scope work and the renewal preparation timeline for both publishers.
ServiceNow · Now Assist · Workday · Illuminate · HCM renewal
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Patrick Kelleher
Senior Partner · Adobe / Autodesk / Creative Software Lead
Twelve years inside Adobe's enterprise term licence agreement organisation. Coordinates the firm's ETLA renewal methodology, the Autodesk named-user conversion framework, and the broader creative software renewal cluster. Reads every Adobe and Autodesk engagement letter the firm issues.
Adobe ETLA · Autodesk named-user · creative software renewal
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Yuki Tanaka
Partner · Audit Defence Programme Lead
Cross-vendor audit response lead. Coordinates every audit interception inside the firm from publisher notification through to closing settlement memorandum. Authored the firm's 48-hour first-response protocol and the counter-scope letter framework used across Oracle, Microsoft, SAP, IBM, Salesforce, and ServiceNow audit cycles.
Audit defence · counter-scope · settlement negotiation · cross-vendor
I.
Named on the engagement letter
The advisor named on the engagement letter signs every position document throughout the engagement. There is no leverage model, no rotation of junior consultants onto the audit response, and no anonymous correspondence with the publisher.
II.
Two signatures on every transmission
Every counter-position is signed by the senior advisor and countersigned by a second partner before transmission. The buyer holds two named signatures on every document for the full five-year retention window.
III.
No vendor relationships
None of the partners listed above hold a current commercial relationship with any software vendor. No reseller margin, no referral commission, no audit subcontract from any publisher. The list is reviewed annually and the warranty is written into the engagement letter.
10
Named Partners
500+
Engagements Led
$2B+
Spend Advised
14
Vendor Practices
100%
Named Advisor
“
Two named partners on every transmitted document. The first signature was the engagement lead. The countersignature was the audit defence lead. There were no anonymous letters from junior consultants. Every position was signed.
Vice President, Procurement
Global Insurance Group · Engagement closed 2025
Independence
Admodum is not a partner, reseller, or affiliate of any software vendor. Every partner listed above holds zero current vendor commercial relationships.
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Open a conversation with a named advisor.

The advisor named on the engagement letter leads every conversation. The engagement is structured as fixed fee · contingency · annual retainer. The model is matched to the buyer's risk, not the firm's revenue preference.

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